Brand Your Portal
Set the name, logo, colors, and theme patients see everywhere.
This page shows you how to brand your patient portal. You set your name, logo, colors, and theme once. Patients then see your brand at sign-in, in the portal, in emails, and at checkout.
You do this as a Client Admin. Client Staff cannot open Settings, so they cannot change branding.
Before you start
Have these ready:
Your icon image: a square (1:1) PNG, at least 256 px wide.
Your logo image: a wide (3:1) PNG or SVG, at least 512 px wide, with a see-through background.
Your brand colors as hex codes, like #1F6F54. Pick a dark main color.
Your support email, website address, and phone number.
Who does what: You set this up yourself. Your provider network (the medical team that employs the doctors who review your patients) does not touch your brand. You do not need GEN Health support.
Time: About 15 minutes. Your changes go live right away. There is no waiting.
Heads up — branding changes go live the moment you save. There is no separate publish button. Patients see each change at once. So check your work as you go.
Set your brand
Open the Branding page
In the left menu, click Settings. On the Settings page, under Account settings, click the Branding card. The Branding page opens. You see a card called Business brand.
Upload your icon
Find Icon. It is used for the browser tab icon and square brand spots. Click Click or drag to upload icon. Crop it to a square in the Crop Client Icon window. The new icon shows on the card.
Upload your logo
Find Logo. Click Change Logo and pick your file. Crop it to a wide shape in the Crop Client Logo window. If your logo is dark, turn on the light-background toggle so it stays visible. You can set the Size to Small, Medium, or Large.
Add your name and contact details
Fill in Brand name. This is the public name patients see. Then fill in Website, Support email, and Phone number. Patient email replies go to your support email. Each field saves on its own. Click the check mark to keep a change. You see the toast Branding updated.
Pick your font and theme
Choose a Header font. Then set Portal theme to Light or Dark. This sets the background style of the patient portal.
Set your brand colors
In Brand colors, set the primary, secondary, background, and sidebar-header colors. The primary color is used for buttons. Choose it with care. Read the warning below first.
Watch your primary color — a very light primary color can hide the patient sign-in button. The button uses white text. If the color behind it is too light, patients cannot see the button.
| Choice | Primary color | What patients see |
|---|---|---|
| Good | A dark color, like deep blue or dark green | White text stands out. The sign-in button is easy to find. |
| Bad | A very light color, like pale yellow or light gray | White text disappears. The sign-in button looks blank. |
Check it as a patient
Open your patient sign-in page in a private browser window. Make sure the sign-in button is easy to see. Click through the portal and check your logo and colors. Fix anything that looks wrong, then check again.
Optional — turn on Virtual background to show your logo behind the provider during video visits. Click See example to preview it first. You can skip this and add it later.
Words to know
| Word | What it means |
|---|---|
| Icon | A small square image. It shows in the browser tab and in square brand spots. |
| Logo | Your wide brand image. It shows on patient pages and in emails. |
| Portal theme | The light or dark background style of the patient portal. |
| Brand name vs legal name | Brand name is the public name patients see. Your legal name is your account name. They do not have to match. |
| Provider network | The medical team that employs the doctors who review your patients. You partner with one; you do not hire the doctors yourself. |
Common questions
A patient still sees my old branding. What do I do?
Ask them to refresh the page.
- Then open your own sign-in page. If it shows the new brand, the change is live.
- Old, open pages update after a refresh.
What file type and size should I use?
Use a PNG or SVG.
- Icon: square (1:1), at least 256 px wide.
- Logo: wide (3:1), at least 512 px wide, with a see-through background.
- If your logo is dark, turn on the light-background toggle.
Do my brand name and legal name have to match?
No.
- Patients see your Brand name.
- Your legal name is your account name and stays private.
- Many brands use a friendlier public name.
Where do I change the corner rounding or layout width?
That is on a different page.
- Corner style and layout width live on the Portal Layout page, not here.
- See the Related links below.
Do I need a custom web address for my portal?
No, it is optional.
- You can go live on the web address GEN Health gives you.
- Custom domains are set on this same page, lower down.
- See Domain & Security to set one up.
Related
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